Brands held under licence

The biggest licensees

92 companies hold licences. Inter Parfums holds the most with 20; the ten largest hold 67 of 188 (35.6%). The licensee is the company named on the link, which can itself be a subsidiary of a larger group.

The licensors named

The note names the licensor on 157 of 188 licences (83.5%), covering 118 different licensors. 31 say only that another company owns the name. 86 licences name a licensor that is itself a company on Brandtree, so you can follow the link to see what else it owns. Coca-Cola, PepsiCo, Yum! Brands lead; their licences are mostly held by local bottlers, franchisees and distributors who run the name in one territory.

The 103 remaining licensors each appear on 2 licences or fewer. A note that names a parent and its subsidiary as separate licensors (Anheuser-Busch and AB InBev, say) is counted as two.

Where licensing is most common

Restaurants & foodservice has the highest licensed share: 23 of 186 brand records (12.4%). Restaurants, hotels, theme parks and cinemas are operated under licence, not made, so a franchisee in that table runs outlets for a name it does not own. Share is licensed brands divided by every brand record in the category, including territorial records that exist because of a licence, so it measures how much of Brandtree's coverage is licensed, not how much of the category is.

Licensor and licensee pairs that recur

13 pairs of a named licensor and a licensee appear on two or more licences, out of 143 distinct pairs. A recurring pair usually means one licensee runs several of a licensor's names, or one name in several places. Pairs with an unnamed licensor are left out, because "another company" would otherwise pair with itself.

Every licensed brand

All 188 licences, by licensee. "Since" is blank where the link has no start date.